Press Releases

WASHINGTON – Today, U.S. Sens. Mark R. Warner and Marsha Blackburn (TN) introduced the United States Leadership in Immersive Technology Act, legislation that would establish an advisory panel tasked with creating a national immersive technology strategy.

Virtual reality (VR) and augmented reality (AR), collectively known as immersive technology (XR), allow us to blend the digital and physical worlds into one integrated experience. From automatically generated closed captions of live conversations for the hearing impaired to creating personalized, hands-on training modules for students, the benefits of XR are limitless.

Despite being home to some of the world’s largest XR content and hardware producers, the U.S. lags behind other countries in applying them to commercial and personal use. Already, South Korea, the United Kingdom, the European Union, and China have strategies that allow them to embrace immersive technologies. The U.S. is relinquishing its role on the international stage to guide the creation of XR standards without a strategy.   

“As the use of immersive technology continues to rapidly rise, it’s essential that we do not get left behind. I’m proud to introduce this legislation that will help to create a national strategy surrounding XR to ensure that the United States remains competitive globally in this crucial industry,” said Sen. Warner.

“We need to stay two steps ahead of our adversaries when it comes to applying immersive technology in American industries and stimulating economic growth,” said Sen. Blackburn. “Our United States Leadership in Immersive Technology Act would make certain we can compete with adversaries like the Chinese Communist Party and safeguard national security as virtual reality and augmented reality become more prevalent on the world stage.”  

“The Trump administration has made it clear that American technology leadership is a top priority, and the XR industry is poised for immense growth. This bill is an important step towards achieving that goal," said Liz Hyman, CEO, XR Association. “XR is being rapidly adopted to tackle challenges in various sectors including workforce training, healthcare, education and agency operations. We are excited by the efforts of this Congress to recognize XR’s potential as a tool to increase efficiency and meet challenges across a broad range of issues.”

The United States Leadership in Immersive Technology Act is endorsed by Google, Meta, HTC, Sony, University of Wyoming, ReframeXR, Qualcomm, NC East Alliance, Transfr, Mynd, Immersive, MediView, Lakeside Metaverse, CareerViewXR, Chocolate Milk & Donuts, XR Association, and the George Washington University’s Digital Trade and Data Governance Hub.

A copy of the bill can be found here.

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